5LA New Beginnings is a South LA non-profit that strengthens families through fitness classes, educational field trips, ASL lessons, and outdoor adventures. They serve the families of Compton, Manchester/Broadway, Watts/Willowbrook, and West Athens. This advertisement was created to demonstrate the impact of their work to prospective families, investors, and funds.
Rather than hyper-focusing on statistics, we aimed to capture the sensory experiences and emotions through the eyes of the kids supported by 5LA. With this approach, we let prospective investors and families feel the heartfelt impact of 5LA's work as if they're right there, actively participating.
With the help of showcasing this advertisement to their pitches, 5LA secured a six-figure investment from donors. This greatly increased their bandwidth to enroll more families. Simultaneously, they had more funds to cover all field trips costs, expand their team, and sustain operating costs.
5LA Nuevo Comienzo
Jorge Gonzalez
Araceli Jr. Gonzalez
Hidalga
Gabriel Gaurano, Creator
Isaac Mailach, Music Composer
Danny Pravder, Add'l Instrument Work
Tim Starnes, Mix/Master
Joseph Yao, Colorist
5LA
Jorge Gonzalez
Araceli Jr. Gonzalez
Hidalga
Gabriel Gaurano, Creator
Isaac Mailach, Music Composer
Danny Pravder, Add'l Instrument Work
Tim Starnes, Mix/Master
Joseph Yao, Colorist
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